A brand new, two-day festival for 2023 exclusively curated by Alan McGee.
A celebration of the legendary Creation Records label and the legacy of its visionary founder, Alan McGee, Utilita Creation Day Festival will bring two days of exceptional live music to Wolverhampton’s West Park over the May bank holiday weekend, 2nd – 3rd September 2023.
Presented in a joint collaboration between City of Wolverhampton Council, Creation Management and Toura Toura Festivals, the first Utilita Creation Day Festival will be exclusively curated by Alan McGee himself. A bonafide music mogul who has been at the epicentre of the music industry for the last four decades, who, in 2023 is opening up his enviable address book to conjure a formidableline up of acts who he has worked throughout his career.
The festival has been given a major boost thanks to a three-year partnership with Utilita, one of the UK’s leading Smart PAYG Energy suppliers.
1. All attendees require a ticket to enter, including children.
2. Age restrictions: • Children aged 5 or under will not be admitted. • Children aged 17 and under must be accompanied by a responsible adult aged 21 or over. • Photographic proof of identity and age must be provided on request at the admission gate. • Some acts may be unsuitable for children. • Utilita Creation Day Festival reserves the right to determine the ratio of adults in relation to children required for adequate supervision. You may be denied entry or asked to leave if this is deemed unsuitable.
3. Prolonged exposure to loud music can damage your hearing. Please bring ear defenders with you if required as these will not be available inside the event. It is advised that all children wear ear defenders.
4. We operate a Challenge 25 policy. Valid ID that will be accepted: • A passport (not a photocopy or digital image) • A full or provisional driving license • A proof of age card bearing a PASS hologram • A national identity card issued by an EU member state • A Ministry of Defence identity card
5. Re-entry will not be permitted into the event if you leave the site.
6. Searches to persons and bags will be carried out on point of entry.
7. Utilita Creation Day Festival has the right to refuse entry and bar service to anyone deemed to be heavily intoxicated or disorderly.
8. Anyone found attempting to or purchasing alcohol for those under the age of 18 and/or those without appropriate ID will be removed from site.
9. Utilita Creation Day Festival operates an anti-drug policy for drugs and psychoactive substances (formerly known as ‘legal highs’).
10. No entry for those found to be carrying any item that could be perceived as a weapon.
11. No animals permitted (with the exception of assistance dogs).
12. The following items are banned from the event: • Aerosols over 250ml • Air horns and megaphones • Alcohol • Animals (other than assistance dogs) • Any goods for unauthorised trading/with unauthorised Utilita Creation Day Festival logos • Any items which may reasonably be considered for use as a weapon – includes any item which may cause danger, offence or disruption to any other person • Audio recorders • Bags larger than A4 size (8.27″x11.69″) – no backpacks allowed • Bicycles, skateboards, scooters, roller blades, personal motorised vehicles with the exception of Motability scooters • Buggies and pushchairs • Cameras, film or video equipment with lenses exceeding 6 inches • Camping equipment • Chairs – including stools and shooting sticks • Disposable BBQs and cooking stoves • Drones • Drugs – including psychoactive substances (formerly known as ‘legal highs’) • Firewood • Fireworks or flares • Food • Gas canisters of any size (including nitrous oxide) • Gazebos • Glass • Hi-Vis clothing • Kites of any form • Laser equipment or pens • Metal bottles • Paper lanterns • Picnic blankets • Umbrellas
13. Please have your bags open and ready to be searched on entry.
14. Please have your tickets ready for scanning as you approach the gate.
15. The management reserve the right to refuse entry.
This is not an exhaustive list and organisers reserve the right to amend theConditions of Entrywithout prior notice.
Southgate, West Park, Park Road West, Wolverhampton, WV1 4PT
Directions via car The City of Wolverhampton is signposted from M54 junctions 1, 2 and 3 and from the M6 junction 10. Follow the A460, A449, A41, A4123 or A454 to the city centre where car parks are clearly signposted.
Travelling from the North 1. Head south on M6.
2. At junction 11A, use the left two lanes to take the M6 exit to Birmingham/M5.
3. Leave M6 at junction 11 and follow signs for A460 Wolverhampton to city centre where car parks will be clearly signposted.
Travelling from the South 1. Head north on M5.
2. Merge onto M6 towards Walsall/Wolverhampton.
3. Leave M6 at junction 10 and follow signs for A454/Wolverhampton(C)/Wolverhampton(E) to city centre where car parks will be clearly signposted.
Travelling from the West 1. Head east on M54.
2. Leave M54 at junction 2 and follow signs for A449/Wolverhampton to city centre where car parks will be clearly signposted.
Travelling from the East 1. Head west on M69.
2. At junction 2 of M69, merge onto M6 towards Birmingham.
3. Leave M6 at junction 10 and follow signs for A454/Wolverhampton(C)/Wolverhampton(E) to city centre where car parks will be clearly signposted.
A full list of council owned car parks in the city centre can be found by clicking here.
There are a number of reputable private hire companies in the city. These can be found online using a search engine. Please ensure that you pre-book private hire vehicles in advance to ensure you are insured.
There will be a dedicated taxi and private hire drop off and pick up point. The location of this will be confirmed closer to the event. Identify licensed taxis and private hire vehicles by clicking here.
A dedicated pick up and drop off point will be established for the festival. Please check this information as the festival approaches for the exact location.
The City of Wolverhampton is at the heart of the UK with fantastic road, rail and air links with easy access to the motorway network, fast train services to Birmingham, London and Manchester on the West Coast Mainline, an expanding tram network across the Black Country, and a major international airport within 25 miles.
Arriving by train Birmingham to Wolverhampton – leaves every 20 minutes Shrewsbury to Wolverhampton – leaves every 20 minutes Telford to Wolverhampton – leaves every 20 minutes Dudley to Wolverhampton – leaves every 10 minutes Walsall to Wolverhampton – leaves every 20 minutes Tamworth to Wolverhampton – leaves every 25 minutes
West Park is approximately a 15-20 minute walk from Wolverhampton Train Station. The postcode for the Southgate entrance to the park is WV1 4PT.
Arriving by bus Wolverhampton city centre is well served by bus routes with all major routes to the city being served by high frequency bus services terminating in the city centre. Plan your route by visitinghere.
For information on the location of bus stops in the city centre and at the bus station click here.
Arriving by tram The West Midlands Metro links Wolverhampton to Birmingham City Centre with regular stops along the route. You can plan your journey here.
WHERE TO STAY
Utilita Creation Day Festival is not affiliated with any local hotels however there are many hotels in Wolverhampton and the surrounding area.
Utilita Creation Day Festival is committed to equalities, diversity and social inclusion as set out in Wolverhampton Council’s Equality Action Plan and Strategy and aim to promote a culture of inclusion and accessibility for all.
The following will be in place for customers with access requirements: • Accessible parking close to the arena • Fast-track entry for access ticket-holders • Accessible viewing platform • Accessible toilets • Free Essential Companion tickets (conditions apply) • Lowered counters. Provisions will be made where lowered counters are not available.
Event accessibility Utilita Creation Day is a two day festival in West Park, Wolverhampton. Whilst West Park is a beautifully landscaped green space with hard-standing pathways it should be noted that the majority of the festival will be located on grass terrain which may require care to negotiate depending on weather and ground conditions.
Utilita Creation Day Festival will be split into two main grass arenas. Creation Arena will hold the stage and audience, including the accessible viewing platform, a bar and toilets, while Creation Village will contain the VIP area, food and merchandise stalls, toilets, welfare, first aid, attractions and entertainment.
The viewing platform and disabled toilets are accessed from the disabled car park via pathways suitable for wheelchairs and mobility scooters.
A site map and information on the distances and surface conditions between accessible areas will be added to this page closer to the event.
Bookable access facilities and Essential Companion tickets Accessible tickets for the viewing platform and car park can be purchased online from Ticketmaster. Start your booking and follow the instructions via the accessible icon.
Free Essential Companion tickets are available to customers who can provide proof of eligibility.
Accessible customers that are allocated a free Essential Companion ticket will receive a lanyard for their companion to enable them to swap the person who joins them on the viewing platform.
The viewing platform and disabled car park have limited capacity and spaces are allocated on a first-come, first-served basis. Once capacity for the viewing platform is reached you can still purchase accessible tickets and apply for a free Essential Companion ticket which will give you access to the fast-track entry gate and disabled toilets.
The VIP area is accessed and located on grass terrain which may require care to negotiate and/or be unsuitable for wheelchair and mobility scooters depending on weather and ground conditions.
You will need send supporting documents for accessible and Essential Companion tickets to Ticketmaster after you’ve made your booking. Your order may be cancelled if no supporting documentation is provided.
Visit Ticketmaster here to find out more about proof of eligibility and booking accessible tickets.
Arrival guide The accessible car park is located a short distance from the accessible entrance on Bath Avenue, WV1 4EG. Tickets must be purchased from Ticketmaster in advance of the event. This car park has limited capacity and is available for Blue Badge holders only. Spaces are allocated on a first-come, first-served basis.
Toilets Accessible toilets will be located next to the viewing platform.
Customers with medical requirements Please bring any medication that you would normally take with you and make the rest of your party aware of any medical conditions or allergies you have. If your medication needs to be refrigerated or stored contact firstname.lastname@example.org advance to discuss your requirements. All medication must be self-administered. Utilita Creation Day Festival accepts no responsibility for administering medicine brought to the event. If you need medical assistance alert an event steward.
Assistance dogs Assistance dogs are welcome at Utilita Creation Day. There will be free water points around the site so be sure to bring a plastic bowl for your dog to drink from.
Sensory sensitivities Some aspects of Utilita Creation Day may be overwhelming to those with sensory sensitivities. These include but are not limited to: • Loud music • Noisy attractions • The use of pyrotechnics, smoke machines, strobe lighting and other stage effects • Large crowds • A variety of smells from food stalls
Please bring ear defenders with you if required as these will not be available at the event.
Contact us For ticketing enquiries relating to accessibility please contact Ticketmaster or visitherefor more information.
For many people, part of the festival experience means letting your hair down and indulging in a few alcoholic drinks. We want you to have fun, but please drink responsibly:
Pace yourself – Don’t drink too much too soon and alternate alcoholic drinks with soft drinks.
Stay hydrated – Alcohol dehydrates you so drink plenty of water from the free water stations located around the site.
Be aware – Never leave your drink unattended. Drinks can be spiked with drugs and soft drinks with alcohol. Don’t accept a drink from someone you don’t know.
Look after each other – Stay with people you trust and don’t let your friends wander off if they’re drunk.
Know the signs of alcohol poisoning, which include: • Confusion • Severely slurred speech • Loss of co-ordination • Vomiting • Irregular or slow breathing • Pale or blue-tinged skin caused by low body temperature (hypothermia) • Being conscious but unresponsive (stupor) • Passing out and being unconscious
If you see anyone exhibiting the above signs seek medical attention by alerting a steward or member of event staff. If someone becomes unconscious or unresponsive, put them in the recovery position while you wait for help.
Think ahead – Make plans to get home safely. If you’re getting home by car make sure your designated driver stays within the drink-drive limit.
Ask for help – If you or someone else has had too much to drink and is placing themselves in danger or is in emotional distress alert an event steward or visit the welfare area.
CHILDREN & FAMILIES
Some aspects of Creation Day Festival will be unsuitable forchildren. It is your responsibility to determine the suitability of the event for children in your party including performances, entertainment and the potential behaviour of other attendees:
• Children aged 5 or under will not be admitted.
• Children aged 17 and under must be accompanied by a responsible adult aged 21 or over. Photographic proof of identity and age must be provided on request at the admission gate.
• Creation Day reserves the right to determine the ratio of adults in relation to children required for adequate supervision. You may be denied entry or asked to leave if this is deemed unsuitable.
• It is advised that all children wear ear defenders. Please bring these with you.
• Buggies and pushchairs are not permitted.
Festivals can be dangerous places for children so plan ahead and make sure you’re prepared:
• Are there enough adults in the party to supervise the number of children properly?
• Drink responsibly and don’t take any drugs with children in your care.
• Always keep young children in your line of sight.
• Avoid crowds with young children – they can be scary and children are hard to see amongst a crowd and are easily lost or can be trampled on.
• Dress children in bright clothing and take a photograph for you to show staff if they go missing.
• Talk to your child about what happens if you get separated.
• Make sure phones are charged up and contact numbers are stored.
• Make sure younger children know your name.
• Given them a piece of paper with contact phone numbers on and write your number on their arm or clothing in case they lose their phone.
• When you arrive show them what event staff/police look like so they know who to ask for help and for older children arrange a place to meet if you lose each other.
• Have a discussion about alcoholand drug use with older children.
If you get separated from your child alert a member of event staff immediately. You will be taken to the welfare area located in Creation Village and a member of staff will remain with you. You will be asked to provide a description of your child.
If you find an unaccompanied child alert a member of event staff immediately.
Any lost children will be taken to the lost child point in the welfare area located in Creation Village. If your child knows your name, we will ask you to come to the welfare area via the PA system. Alternatively, if your child has your phone number, we will attempt to contact you.
CRIME PREVENTION & SECURITY
Creation Day endeavours to provide a safe and enjoyable environment for everyone attending. We plan the event closely with police and security services.
We will do as much as we can to keep you safe. Here are some additional measures you can take to assist us:
Creation Day is a big event, and that brings big crowds. It’s exhilarating to be in the centre of the action but take care as crowds and mosh pits can be dangerous.
• Take care entering the crowd. Observe and see how people are moving and where you can find a space to move safely.
• Identify a landmark and agree to meet your party there if you get separated.
• Don’t take children into a crowded area or mosh pit, it’s hard to keep an eye on them and they are easily trampled.
• When you’re navigating a crowd be considerate of other attendees who may have mobility issues.
• Make a note of event staff locations in case of an emergency.
• If you are feeling anxious in a crowd, stay calm and make your way towards the periphery.
• Keep your arms close to your chest in the mosh pit.
• If you start to feel a crowd surge, don’t push back. Try to move into spaces and make your way to safety.
• Look out for each other – if someone falls over, or you see someone in distress, help them if you can or alert an event steward.
• Check-in with the rest of your party and make sure everyone is feeling okay.
• Take regular breaks from the mosh pit to stay hydrated.
• Follow instructions from event staff. Any actions requested will be for the safety of yourself or others so please comply.
In line with UK law, Creation Day Festival do not condone psychoactive substances (formerly known as ‘legal highs’) and/or illegal drugs.
All bags will be searched on entry and there may be sniffer dogs and police on site in addition to our team of security. Anyone found in possession of, using, or supplying psychoactive substances or illegal drugs will be evicted from the festival site, may be arrested and are liable to prosecution.
If you do decide to take drugs, there are a few things you can do to reduce potential harm:
• Educate yourself – it’s important to know what you or your friends are taking, how to take it safely, the side effects and dangers. Visit https://www.talktofrank.com/ for an A-Z guide of drugs, information and advice.
• Remember that you can never really know what is in illegal drugs or how strong they are. If you don’t know what it is, don’t take it!
• Start low and go slow – tolerance levels vary so pace yourself. Wait for the effects of one dose before considering taking another.
• Let your friends know what you are taking so they can tell medics if you get into trouble.
• Beware of mixing drugs and alcohol – some combinations can be lethal.
• Drugs can impair judgement so stay with people you trust and don’t let anyone wander off if they’ve consumed drugs or psychoactive substances.
• Ask for help if you or someone else has taken drugs and is placing themselves in danger or is in emotional distress alert an event steward or visit the welfare area. You won’t be judged and it will provide a safe space.
Remember – all drugs are potentially lethal. The only way to avoid risks is to not take drugs at all.
FIRST AID & WELFARE
Medical emergencies In the event of an emergency alert a member of event staff who will get medical assistance. Do not ring 999 or attempt to make your way to hospital as there will be first-aiders on site and you may delay treatment by doing this.
General first aid and welfare In the event of minor injuries or illness visit the first aid point in the welfare area located in Creation Village or speak to a member of event staff.
The below suggestions will help to avoid illness or injury: • Bring any medication that you would normally take with you (for example inhalers, epi pens or insulin) and make the rest of your party aware of any medical conditions or allergies you have. If your medication needs to be refrigerated or stored contact email@example.com in advance to discuss your requirements. First aiders and Creation Day staff are not allowed to supply or administer medications.
• Wear sensible footwear to avoid slips, trips and falls. Creation Day is located on grass terrain which may become difficult to navigate depending on weather conditions.
• Think carefully about attending if you’re in the late stages of pregnancy as there won’t be any midwifery services on site.
• Wear insect repellent and bring antihistamines just in case you do get bitten.
• Mentally prepare yourself for the festival – some aspects such as the crowds and noise may be overwhelming so think about what you will do if this happens.
• Prepare for the weather by dressing and acting appropriately. Follow our advice for staying safe outside whatever the weather.
• If you suffer from hay fever remember to bring any medication you need.
• Break-in new footwear before you come and wear socks with shoes and wellies to avoid blisters and bring some plasters, just in case!
• Identify event staff and locate the welfare area when you arrive so you know how to get help if you need it.
• Don’t attend if you’re unwell. We know you don’t want to miss out but you’ll have a rubbish time if you don’t feel great and you could infect other festival-goers.
• COVID-19 – for the latest Coronavirus information, visit our COVID-19 section.
GET HOME SAFELY
When you’re making your festival plans, don’t forget to factor-in getting home safely:
• Don’t leave without every member of your party. If you’re in a big group, consider having a buddy system so that you know everyone is being looked after and no one is left to get home alone.
• If you’re getting home by car make sure your designated driver stays within the drink-drive limit.
• Make a note of where you’ve parked so you don’t get lost on the way back. Allow ample time to return to your car within your allocated parking time, you don’t want to arrive and find your car has been towed!
• Only use licensed taxis and private hire vehicles. Follow the SAFETY tips here.
• Pre-book your taxi/private hire vehicle and arrange for them to collect you from the designated pick-up/drop-off point.
• Leave adequate time to get to your public transport destination from the festival site so you don’t miss your train/bus/tram.
• Check public transport timetables to make sure you don’t miss the last departure time. You don’t want to get stranded with no way of getting home.
Visit our Location & Travel section for information on car parking and public transport.
Creation Day is committed to providing an enjoyable, safe andinclusive day for everyone attending and will not tolerate unlawful discrimination, harassment and victimisation and other conduct prohibited by the Equality Act 2010 on the grounds of any of the characteristics protected by law; age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
Harassment is both a criminal offence and a civil action under the Protection from Harassment Act 1997. Harassment is behaviour that causes you distress or alarm.
Examples of harassment include unwanted or inappropriate physical and sexual approaches or comments, racial slurs, homophobic or transphobic comments, non-consensual photography or recording and upskirting.
Alert a member of event staff immediately if you are made to feel uncomfortable, have been intimidated or harassed or have witnessed this behaviour. All information will be handled appropriately and with sensitivity.
Anyone whose behavior is deemed to go against Creation Day values will be evicted from site and may be reported to the relevant authorities which could result in arrest and prosecution.
Creation Day is a two-day music festival and that means it’s going to be loud! We know you want to have the best experience you can, and that might mean getting up close and personal with the stage and speakers so consider the following actions to help protect your hearing:
• Bring ear defenders/ear plugs with you and use them! There are lots of great earplugs/ear defenders available that will protect your ears while maintaining music quality and make sure that speech remains audible. These won’t be available to purchase at the festival so please bring these with you.
• It is advised that all children wear ear defenders.
• Take regular breaks from the noise – refill your water bottle, get a snack, pop to the toilet or enjoy the attractions on site.
• Stand further back. We know you want to hear the music, but trust us, you won’t need your ear to the speaker for that.
• Give your hearing time to recover after exposure to lots of loud noise.
There will be a lost property point at the festival. The location will be confirmed nearer the time and this information will be updated.
Visit the lost property point on the day if you have misplaced your belongings or after the event contact firstname.lastname@example.org to see if it has been handed in. We will hold lost property for 30 days before donating items to charity (where appropriate).
If you have found unattended property that doesn’t belong to you please hand it to a member of event staff or take it to the lost property point.
The great British weather is changeable and the forecast isn’t always accurate so it’s essential to be prepared when you’re attending a festival. Follow the tips below to make sure nothing will dampen your enjoyment:
• Prepare for all weather. You’ll regret leaving the mac at home when you’re cold and wet from a sudden downpour!
• Avoid denim – denim isn’t festival-friendly; it takes ages to dry, chafes when wet and it’s hot when it’s warm.
• Bring a raincoat with a hood. Umbrellas aren’t permitted so if it rains and you don’t have a waterproof coat, you’re going to get wet and cold very quickly. Pack away jackets are perfect as you can roll them up and pop them into your bag when not in use.
• Wear sensible footwear. Creation Day is on grass terrain which may be uneven and muddy underfoot, especially in wet weather. Waterproof, mudproof and sturdy footwear is essential to avoid slips, trips and falls and wet, sodden feet.
• Wear suncream, even when it’s cloudy.
• Bring a hat or cap to protect your face and head from the sun (or rain!)
• Don’t forget your sunglasses. They provide UV protection and stop you squinting.
• Stay hydrated and eat regularly. Top up your bottle from the free water stations located around the site and purchase food and hot drinks from the vendors in Creation Village.
2021 is the launch of Creation Day Festival and you can be part of this fantastic new experience.
Why volunteer with us:
• Free entry – that’s right, you get to see all the acts and immerse yourself in the day without having to buy a ticket.
• Gain valuable experience for your CV – improve your customer service experience assisting festival-goers, join the crew and see how backstage works, work alongside security, medical and safety teams, help keep the festival green with facilities.
• Have fun with friends or make loads of new ones – either way, you’re bound to have an amazing, fun-filled time.
• Enjoy the perks – take advantage of the benefits available to event staff.
Join our mailing list and be the first to find out when you can apply to volunteer at Creation Day Festival.
The City of Wolverhampton Council and Creation Records are working together to stop the spread of the coronavirus. Creation Day Festival will take place in line with key national guidance and local information. Further guidance will be updated on this page nearer to the event.
Thank you for signing up to find out more about Creation Day Festival. We still have some big announcements up our sleeve so be sure to keep checking your inbox for all the latest news and key information as we get closer to the event.